Of all global Internet traffic, an estimated 20% and 33% comes from mobile, according to a report by digital agency Walker Sands and StatCounter, and the percentage continues to rise. iPhone traffic is outpacing Android, and on tablets, users are more likely to make purchases.
But your brand’s traffic is not the same as the Internet’s, and your audience or target market may have different behaviors than web users at large. Although trends can offer direction, measuring your own traffic by device can be a powerful metric in making both marketing and product decisions.
Traffic by device will tell you if someone is visiting your website via a mobile browser (Safari, Chrome or other) and by device (Android, iPhone, iPad or other). Based on this information, you can discover other details such as the screen size and resolution. A few years ago, you may have created a separate mobile website optimized for a small smartphone screen — but now that tablets running both iOS and Android come in multiple sizes and some phones have larger (nearly tablet-sized) screens, it’s no longer enough to be dualistic.
But before you redesign your website to be responsive or create a mobile app, pay attention to your traffic by device to discover what decisions should be made to optimize your reach and conversions on mobile.
How To Measure Traffic By Device
Most analytics services, whether it’s Google Analytics or even the back-end of a hosting service like Squarespace offer this metric. You may want to compare these numbers to your desktop traffic or to one another. Note which devices are leading in conversions and how it compares to your site overall, and learn where your mobile users are coming from.
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