Businesses now spend 24% of total marketing budget on Paid Search


Paid search now accounts for around a quarter (24%) of the average business’ total marketing budget, according to a new report from Econsultancy and NetBooster.

The UK Search Engine Marketing Benchmark Report 2013asked respondents about the division of marketing budgets into the search, social media and display categories.

Paid search is apportioned the largest average budget by companies (24%), followed by SEO (18%). Social media and display had equal average share of budget (both 11%).

This figure could potentially increase further by 2014, as more than half of respondents (55%) said they expect their PPC budgets to increase over the next 12 months.

In comparison SEO and social spending were both predicted to increase by 51% of respondents, while 42% said they expect to spend more on display advertising.

The report, covering search engine optimisation (SEO or natural search), paid search (PPC) and social media marketing, is based on an online survey of more than 500 client-side digital marketers and agencies.

Paid search budget

The report also asks respondents how much they spend on paid search each year.

The results are quite varied – a quarter of respondents (25%) spend less than £10,000 a year on paid search, a figure which has decreased from 30% in 2012. The remaining 75% of respondents spend between £10,000 and £5 million on PPC.

As one might expect, Google is the main beneficiary of paid search spending, with two-thirds (65%) of companies having increased their PPC budget with Google this year. This is up from 59% in 2012.

The proportion of businesses increasing their spend with Microsoft/Yahoo has also risen, up from 21% in 2012 to 38% this year.

Similarly, for other search platforms generally, the percentage has increased from 13% in 2012 to 29% this year.

See on econsultancy.com



Categories: Search

Tags:

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Gigaom

Technology news, trends and analysis covering mobile, big data, cloud, science, energy and media

The healthy rawr chic

You must be willing and determined to achieve a state of mind, body, and soul beyond what this world imagines could be possible. —Mayra Mejia BA MS

Brand Leadership Blog

The leading forum worldwide for executives and researchers addressing the challenges of building and sustaining great brands

INSIDEDIGITAL

Intelligence for Brand Marketers

Digital Buzz Blog

INTELLIGENCE FOR BRAND MARKETERS

ciaobasta

Startups, entrepreneurs, ideas. Let's make it informal

Brian Solis

INTELLIGENCE FOR BRAND MARKETERS

HubSpot Marketing Blog

INTELLIGENCE FOR BRAND MARKETERS

ReadWrite

INTELLIGENCE FOR BRAND MARKETERS

Marketing Pilgrim - Internet News and Opinion

INTELLIGENCE FOR BRAND MARKETERS

advergirl

INTELLIGENCE FOR BRAND MARKETERS

Posts from the Econsultancy blog

INTELLIGENCE FOR BRAND MARKETERS

www.ducttapemarketing.com/

Simple, effective and affordable small business marketing consulting

Get Elastic Ecommerce Blog

INTELLIGENCE FOR BRAND MARKETERS

%d bloggers like this: