Less Than Half Of Digital Marketers Say They Are Highly Proficient At Digital Marketing


In a somewhat sobering poll of 1,000 US marketers, just 48 percent of those who identified as “digital marketers” said they feel highly proficient in digital marketing. And they think even less of their cohort: only 40 percent think their team colleagues are highly proficient in digital marketing.

The study, titled Digital Distress: What Keeps Marketers Up At Night was commissioned by Adobe and produced by Edelman Berland, measures marketers’ confidence in their own skills, effectiveness and ability to measure the impact of their digital efforts.

Yet, from even more depressing stats such as the fact that only 9 percent of respondents strongly agree their digital marketing is working or that only a third said their companies are highly proficient in digital marketing, come some brighter rays of hope from marketers at the companies that are out performing their competitors — online and off.

companies-investing-in-digital-marketing-600x291

Marketers at high performing companies are more than twice as likely to rate their companies as proficient in digital marketing than those at low performing companies.

Seventy percent of high performers say they know which marketing channels are most effective, compared with just 52 percent of low performers.

High performing companies are also investing more in digital. While 60 percent of all marketers polled expect their companies will increase their investments in digital marketing technology this year, seventy one percent of high performers said their companies are investing more in digital programs this year compared to just 52 percent among low performers.

High performing companies also outpace lower performers in hiring digital staff and investing in digital marketing technology.

The full study is available for download here [PDF].

Continue reading on marketingland.com



Categories: Digital Advertising, Marketing

Tags:

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Gigaom

Technology news, trends and analysis covering mobile, big data, cloud, science, energy and media

The healthy rawr chic

You must be willing and determined to achieve a state of mind, body, and soul beyond what this world imagines could be possible. —Mayra Mejia BA MS

Brand Leadership Blog

The leading forum worldwide for executives and researchers addressing the challenges of building and sustaining great brands

INSIDEDIGITAL

Intelligence for Brand Marketers

Digital Buzz Blog

INTELLIGENCE FOR BRAND MARKETERS

ciaobasta

Startups, entrepreneurs, ideas. Let's make it informal

Brian Solis

INTELLIGENCE FOR BRAND MARKETERS

HubSpot Marketing Blog

INTELLIGENCE FOR BRAND MARKETERS

ReadWrite

INTELLIGENCE FOR BRAND MARKETERS

Marketing Pilgrim - Internet News and Opinion

INTELLIGENCE FOR BRAND MARKETERS

advergirl

INTELLIGENCE FOR BRAND MARKETERS

Posts from the Econsultancy blog

INTELLIGENCE FOR BRAND MARKETERS

Get Elastic Ecommerce Blog

INTELLIGENCE FOR BRAND MARKETERS

%d bloggers like this: