Brand marketers know that digital is important. C-level executives now get it too. But recognizing the importance of digital is not enough to succeed. Simply reallocating media budget isn’t the answer either.
As brands continue to struggle with the shift to a digital world, the role of the brand manager has significantly changed. However, many brand marketers consider themselves unprepared to deliver on the top factors that they identify as being key to success in digital marketing.
The insights in this article were sourced from direct experience working with brand managers and marketers, a quantitative survey of nearly 200 marketing leaders (“Finch Brands and Netplus Digital Pulse Study,” August 2013), and a series of interviews with the people who work in this space day in and day out. The findings clearly demonstrated that it’s time for marketers to stop pretending everything is under control. The success or failure of their brands depends on it.
To view the full infographic on the results of the “Finch Brands and Netplus Digital Pulse Study,” click here.
So what do brand marketers see as their current biggest challenges when it comes to digital marketing? In this article, we’ll discuss the top three barriers to success and provide some tips for overcoming them.
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