The top 3 marketing challenges facing brands today


Brand marketers know that digital is important. C-level executives now get it too. But recognizing the importance of digital is not enough to succeed. Simply reallocating media budget isn’t the answer either.

As brands continue to struggle with the shift to a digital world, the role of the brand manager has significantly changed. However, many brand marketers consider themselves unprepared to deliver on the top factors that they identify as being key to success in digital marketing.

The insights in this article were sourced from direct experience working with brand managers and marketers, a quantitative survey of nearly 200 marketing leaders (“Finch Brands and Netplus Digital Pulse Study,” August 2013), and a series of interviews with the people who work in this space day in and day out. The findings clearly demonstrated that it’s time for marketers to stop pretending everything is under control. The success or failure of their brands depends on it.

To view the full infographic on the results of the “Finch Brands and Netplus Digital Pulse Study,” click here.

So what do brand marketers see as their current biggest challenges when it comes to digital marketing? In this article, we’ll discuss the top three barriers to success and provide some tips for overcoming them.

Continue reading on www.imediaconnection.com



Categories: Brand, Marketing

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Gigaom

Technology news, trends and analysis covering mobile, big data, cloud, science, energy and media

The healthy rawr chic

You must be willing and determined to achieve a state of mind, body, and soul beyond what this world imagines could be possible. —Mayra Mejia BA MS

Brand Leadership Blog

The leading forum worldwide for executives and researchers addressing the challenges of building and sustaining great brands

INSIDEDIGITAL

Intelligence for Brand Marketers

Digital Buzz Blog

INTELLIGENCE FOR BRAND MARKETERS

ciaobasta

Startups, entrepreneurs, ideas. Let's make it informal

Brian Solis

INTELLIGENCE FOR BRAND MARKETERS

HubSpot Marketing Blog

INTELLIGENCE FOR BRAND MARKETERS

ReadWrite

INTELLIGENCE FOR BRAND MARKETERS

Marketing Pilgrim - Internet News and Opinion

INTELLIGENCE FOR BRAND MARKETERS

advergirl

INTELLIGENCE FOR BRAND MARKETERS

Posts from the Econsultancy blog

INTELLIGENCE FOR BRAND MARKETERS

Get Elastic Ecommerce Blog

INTELLIGENCE FOR BRAND MARKETERS

%d bloggers like this: