Consumer Digital Media Use Up 11.8% in 2013


Consumer digital media usage worldwide will grow 11.8% in 2013 to an average of 6.0 hours per week, driven by double-digit gains in time spent with online and mobile video, social media and games, as well as over-the-top video, according to a new report by PQ Media. The Global Consumer Usage of Digital Media Forecast 2013-17 is the second report in a three-part research series in which PQ Media examines the global transition of consumers, media operators and brand marketers to digital media by country, medium and generation in the 2007-17 period.

Consumer digital media usage worldwide is on pace to grow 11.8% in 2013, driven by double-digit gains in time spent with 14 of the 21 online, mobile and other digital media channels analyzed in a new report by PQ Media. Surging global demand from iGens, Millennials and GenXers for online and mobile video, social media and games, as well as over-the-top (OTT) video will boost consumer digital media usage this year to an average of 6.0 hours per week, according to the PQ Media Global Consumer Usage of Digital Media Forecast 2013-17.

This report is the second in a three-part research series examining the global transition of consumers, media operators and brand marketers to digital media by country, medium and generation in the 2007-17 period. For this report, PQ Media segmented consumer digital media usage by three overall platforms (internet, mobile, other digital media) and 21 specific channels, such as online video, mobile social media, OTT video and digital out-of-home (DOOH) media.

Consumer internet media usage is trending up 10.7% in 2013 to a weekly average of 2.8 hours worldwide, accounting for 46.7% of all time spent with digital media. Key growth drivers are technology and network upgrades in emerging BRIC markets providing end users with faster access to dynamic content. Mobile media consumption worldwide is pacing for 17.9% growth to an average of 1.3 hours, a 21.7% share of digital media usage, according to the PQ Media Global Consumer Usage of Digital Media Forecast 2013-17. Consumers in several of the world’s 15 leading markets are accelerating the transition to smartphones, while US demand for computer tablets is growing. Consumer time spent with other digital media, including OTT video, DOOH media and console videogames, is on track for a 9.4% increase to 1.8 hours this year.

While global digital media usage continues to rise at double-digit rates, traditional media consumption is pacing for decelerated 1.3% growth in 2013, due to live TV trending flat. Accordingly, consumer media usage trends are mirroring those of global media operator revenue. Digital media revenues are on track for 13.6% growth worldwide this year compared with only a 2.2% increase in traditional media revenues, according to the first report in PQ Media’s series, the Global Digital & Alternative Media Revenue Forecast 2013-17. In this report, PQ Media found that global digital media revenues surpassed TV revenues for the first time in 2010, snaring $3 billion more in revenues. By year-end 2012, digital media revenues exceeded TV by $33 billion, and PQ Media expects digital media revenues to grow at double-digit rates through 2017.

Traditional media garnered the vast majority of overall time spent on media in 2012, averaging 37.9 hours per week, or 87.6% of total media consumption. Nevertheless, the consumer transition to digital media, particularly among younger generations, is gaining momentum. Consumer digital media usage accounted for 12.4% of global time spent with media in 2012, nearly double its share in 2007, while digital media’s share of total media revenues almost doubled to 22.9%, PQ Media found.

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