Exploring the Visual Side of Digital Marketing


There are many different types of learning styles: auditory, visual, kinesthetic, etc. However,research shows that 90% of information transmitted to the brain is visual, and that visuals are processed 60,000 times faster in the brain than text.

These statistics prove there’s an opportunity for digital marketers to incorporate visuals into their marketing strategies. Images help businesses increase the chances of visitor interaction with content and provide an additional opportunity for websites to be found in search results.

Here are a few ways image-specific digital marketing strategies can yield positive results for marketers and appeal to customers:

Blog Posts

There are many reasons marketers incorporate blogging into their marketing strategies, including cost effectiveness, brand awareness, business-customer engagement, search engine marketing, etc. Furthermore, incorporating images into blog posts is proven to return positive results; in fact, statistics show articles with images get 94% more total views than those without images.

Of course, marketers should bear in mind they need to have an appropriate mix of quality content to go with images; in other words, images must be used to support the post’s content, not define it. The real key is striking the right balance of images and content to engage consumers and drive traffic.

Infographics

Infographics offer a creative, visual way of presenting a large set of data or creating a story through the use of images. Since their emergence in 2009, infographics have quickly become a powerful weapon in the digital marketer’s content arsenal. In fact, businesses represent 12.7%of all infographics posted on the web, which speaks to their effectiveness for marketers.

Oftentimes, traditional business solutions or processes can be associated with a theme to create a fun way to consume information. In the example above, we used the game of Monopoly to illustrate the financial transactions that have occurred within the marketing technology sector. It’s a fun way to make a somewhat complicated topic interesting and easy to digest.

Infographics are also incredibly useful due to their share-friendliness. In fact, MediaBistro found that infographics shared on Twitter get 832% more re-tweets than images and articles, which brings us to our next section.

Social Media

Consumers love images, and, according to statistics, they also love social media. This provides a powerful combination that marketers can leverage on Facebook and Twitter, along with Pinterest and Instagram, which have experienced success strictly based on static image-sharing. “As of May 1, the collective audience of the 76 Interbrand companies on Pinterest was less than 500,000, while Instagram’s 67 companies reached more than 7 million followers,” according to SimplyMeasured findings.

Continue reading on www.customerthink.com



Categories: Brand, Case Study, Infographic, Social Media

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