Vine has seen impressive growth since its January launch.
The app was released for Android users earlier this month, and has since surpassed Instagram in both downloads and social shares.
With more than 13 million users, and counting, it’s now fair to say that Vine is here to stay.
It is also clear that Vine means business.
We saw brands jump on the Vine-wagon fast and fearless. However, a few early adopters have since become social dropouts.
Take Oreo, for example. After their Superbowl social stunt, there was a lot of positive buzz surrounding the brand. They started off strong on Vine (and gained some “brownie points” when they showed me how to make Oreo sprinkles), but soon lost their way. After two A+ Vine posts, they went on to post 10 videos over the span of just one day, then dropped off completely over the past month.
Back to basics: consistency is key. Tisk tisk, you delicious cookies you.
More recently, Samsung saw a lot of engagement by posting a highly-creative layered Vine. They broke ground using Vine in a very innovative product demonstration. And while Samsung has two more Vines up since then, it is still early days, so who knows if they will keep it up.
So, what brands should others look to as strong examples of companies using Vine well?
Let’s dig in.
One might thin the brand with the most Vine followers would be a great example, no? Not really. Take the verified Starbucks account on Vine for example. With zero posts, zero follows and just two likes the brand already has close to 70 thousand followers.
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