Why Do Consumers Follow Brands On Facebook?


Consumers Cite Promotions As Biggest Incentive To Follow A Brand On Facebook (UPS)

In a joint study from UPS and comScore, 60% of survey respondents said their main reason for “Liking” a retailer/brand on Facebook is to receive special promotions. However, 52% of respondents said in another question that they pay little attention to updates from retailers. Read >

Google Adds Social Features To DoubleClick (AdAge)
Neal Mohan, Google VP of display advertising, announced yesterday that social media management tool, Wildfire, has been integrated into DoubleClick, Google’s online display advertising system. The new features will help marketers measure how their social marketing impacts other channels such as search, display, and mobile. Read > 

Foursquare Testing Paid Promotions With Small Businesses (AdAge)
Promoted listings on Foursquare have until now been limited to large national merchants. However, the mobile app company has started allowing a handful of local New York City businesses to participate. It’s the first time Foursquare has generated revenue from small businesses and is a clear attempt at capitalizing on the local mobile ad market. Read >

Google+ Has More User Accounts Than Twitter (Burst Media)
More than a quarter of web users have a Google+ account, according to a survey conducted in March by Burst Media. By comparison, 16% of respondents reported having a Twitter account. Facebook is still the most widely used social network by a wide margin. How active users are on each network is another matter. Read >

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