Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30% from August 2012 through March 2013, according to research done by BuzzFeed. While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.
BuzzFeed tracked traffic referrals to over 200 publishers in the BuzzFeed Network, a group of sites that carry BuzzFeed’s tracking code and include the Huffington Post, Daily Mail, NewsweekDailyBeast, Time, Sports Illustrated, Us Weekly, andRolling Stone. Collectively the sites represent an audience of more than 300 million people globally.
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