Social media has a reputation for serving narcissistic purposes, encouraging users to share minute details about their day that no one really wants to know. The fact of the matter is that social media tools have gone far beyond status updates. Twitter has become a heavyweight in the breaking news world, has become a way to track online trends, and is a creative outlet. You can also take your tweets offline with services that allow you to turn your tweets into a published book. Advertising agencies are at the front of the line finding creative ways to get more out of Twitter.
Whether it’s with the use of hashtags, crowd-sourcing, or simply just finding creative ways to jazz up their Twitter account page, we’ve found 5 interesting Twitter marketing campaigns from around the world. To see just how much you can get out of Twitter and how useful a tool it can be for promoting a product, concept or event, read on:
While it’s not hard to imagine Twitter being used as a creative tool for writers, you wouldn’t expect it to be used as a creative tool for musicians. But the Netherlands-based Metropole Orchestra managed to do just that with a recent campaign that not only showed just how far you can push Twitter creatively, but also managed to save their funding.
They went about this by crowd-sourcing and livestreaming an 8-hour long concert. The music was crowd-sourced by allowing Twitter users to submit Tweet compositions to create a Tweetphony. Users visited the Tweetphony website, where they could compose a twitter tune on a virtual keyboard or listen to other users’ submissions. The mini-compositions were submitted using musical letters which were then converted into musical sheets.
The orchestra playing out Twitter submitted compositions can all be seen on their YouTube channel.
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Categories: Social Media