Socializing Pharma – Sanofi Gets it Right


Today’s patients are empowered and connected – living as much in the digital world as the “real” world. It isn’t easy to engage healthcare customers in social media. FDA guidance lags, and breeds anxiety among pharma companies hesitant to risk crossing the boundaries.

One company in particular is really trailblazing in the digital/social media space. Sanofi is not only embracing social media, but is creating spaces for meaningful engagement with diabetes patients. Twitter and Facebook feeds provide lifestyle tips and tools – everything from managing blood sugar to providing help for parents of diabetic children such as how to select a babysitter for a night out on the town.

One campaign stands out, blending social/digital media with traditional strategies, and though launched in 2010, it’s a strong example of how sanofi is hitting the high notes in marketing diabetes care as relevant and personal.

Sanofi’s Diabetes Co-stars awareness campaign targeted diabetics and their caregivers, emphasizing the value of a strong support network for people living with diabetes. Partnering with Weeds actress Elizabeth Perkins, sanofi is now creating a documentary featuring patients and their family and friends. Patients submitted stories via video and written entries to the campaign website to nominate their “co-star,” the person in their life who has made the biggest impact on their personal diabetes journey. The winners will be featured in the documentary.

Continue reading on www.sam-welch.com



Categories: Social Media

Tags:

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Gigaom

Technology news, trends and analysis covering mobile, big data, cloud, science, energy and media

The healthy rawr chic

You must be willing and determined to achieve a state of mind, body, and soul beyond what this world imagines could be possible. —Mayra Mejia BA MS

Brand Leadership Blog

The leading forum worldwide for executives and researchers addressing the challenges of building and sustaining great brands

INSIDEDIGITAL

Intelligence for Brand Marketers

Digital Buzz Blog

INTELLIGENCE FOR BRAND MARKETERS

ciaobasta

Startups, entrepreneurs, ideas. Let's make it informal

Brian Solis

INTELLIGENCE FOR BRAND MARKETERS

HubSpot Marketing Blog

INTELLIGENCE FOR BRAND MARKETERS

ReadWrite

INTELLIGENCE FOR BRAND MARKETERS

Marketing Pilgrim - Internet News and Opinion

INTELLIGENCE FOR BRAND MARKETERS

advergirl

INTELLIGENCE FOR BRAND MARKETERS

Posts from the Econsultancy blog

INTELLIGENCE FOR BRAND MARKETERS

Get Elastic Ecommerce Blog

INTELLIGENCE FOR BRAND MARKETERS

%d bloggers like this: