Who’s got the quietest big ad business in tech? It’s probably Amazon, which started modestly six years ago placing product ads on its own sites.
Amazon is taking the ad business seriously, and that means publicly talking about it. Ms. Utzschneider first broke Amazon’s silence last fall at Advertising Week when she pulled the wraps off “Amazon Media Network,” Amazon’s play for brand advertising dollars.
How big is Amazon’s ad business? Like Kindle sales, it’s hard to tell. Safe to say quite a bit, given the sheer size of Amazon properties, which include Zappos, IMDb and Diapers.com and reach 108 million people a month, per comScore. In addition, Ad Age reported last year that Amazon was asking up to $1 million for ad packages that included the welcome screen of new Kindle Fires. Like Amazon’s vast and growing media business–both physical media and downloads and services–Amazon doesn’t need advertising, so it can afford to build the business methodically and in a distinctly Amazon way.
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