The Value of a “Like”: How Social Media Can Drive Top-Line Sales (Video) | LoyaltyOne


In this webinar, AIR MILES Vice President Emmie Fukuchi discussed how businesses can harness the real value of a ‘like’, the immediate and long-term opportunities that exist within social media platforms, and the important role loyalty programs play in achieving results.

Access Emmie’s presentation and see the full recording after the jump.

LoyaltyOne’s latest whitepaper on the link between Social Media and ROI can be found here. This research demonstrates that positive social media interaction can and does lead to a significant and sustained increase in transaction volume from participating customers.

Continue reading and watching on loyalty.com



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