53 New Mobile Marketing Facts [Research/Charts]


Mobile penetration for smartphones, tablets and other connected devices continues to expand, changing how both customers and marketers communicate and interact.

Our voracious appetite for new connected devices has changed how we consume content and these changes require marketers to adapt their communications in order to reach their target audiences.

To help you mobilize your business to support your objectives, here are 53 new mobile marketing facts taken from twenty-three research charts organized by category.

Smartphone’s 2012 US tipping point

In the US, smartphone ownership reached a tipping point in mid 2012 where new smartphone ownership exceeded feature phones.

Smartphone ownership continues to grow at almost 30% annual rate and now accounts for more than seven out of ten new mobile phones.

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