There are many great sources of information about what Google TrueView ads are, about the value they offer, the various types of TrueView ads, and generally how to use them. However, after the searches I recently conducted, there aren’t a great number of sources to inform you about the results you can achieve with TrueView ads.
This is the information gap I’m hoping to help fill by sharing my recent experience with these ad units, and I’ll share a few tips toward the end of this article.
Admittedly, I don’t have worlds of experience with Google TrueView ads, but I was recently challenged by a friend to help to generate relevant views on their small business’ video content and we decided together to put them to the test.
For context, this business is just getting started strategically utilizing social media and currently does not have a huge community. Also, their presence on YouTube is virtually non-existent, meaning they have literally zero subscribers (yet).
Read more about this story on blog.rgbsocial.com