TV Advertising Keeps Growing as Mobile Boosts Digital Video Spend – eMarketer



Mobile video ad growth outpaces desktop, while digital video outpaces TV

Digital advertising can’t stop the rise of US TV ad spending, though the pace of growth of TV ad dollars is much slower. Still, eMarketer predicts US advertisers will spend $66.35 billion on TV this year, up from $64.54 billion in 2012 and set to rise to over $75 billion by 2017.

That’s a compound annual growth rate of 3.7% between 2011 and 2017—far short of the growth of digital advertising spending, but enough to keep total television ad dollars far above the amount going to the entire digital ecosystem, including all ad formats served to PCs and mobile devices.

See on www.emarketer.com



Categories: Research

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