Smartphone Users Check Facebook 14 Times a Day


Think you use your phone to look at Facebook a lot? Unless you’re doing it at least 14 times a day, you’re actually below average.

That’s just one of the surprising revelations in a research report by IDC released Wednesday. The study tapped 7,446 iPhone and Android users in the U.S. between 18 and 44 — representative of the 50% of the population that uses smartphones — and asked them questions about their phone usage across one week in March.

Depending on your perspective, many of the results are either depressing or confirm what you knew all along. For example, it seems that 79% of smartphone users reach for their devices within 15 minutes of waking up. A clear majority — 62% — don’t even wait 15 minutes, and grab their phones immediately. (Among 18-24 year olds, the numbers rise to 89% and 74%.)

Given that the survey was sponsored by Facebook, most of the questions focus on the social network. Which is, it seems, only the third most popular app on your smartphone, after email and the browser. Still, 70% of smartphone users are frequent Facebook visitors, with more than half of them checking it every day.

See on mashable.com



Categories: Mobile, Research, Social Media

Tags: , ,

1 reply

  1. great blog! mine is also focused on similar topics, have a read! Kim

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