Data-Rich and Insight-Poor [Infographic]


As more and more consumer data becomes available, companies are struggling to rise above the deluge of information.

To find out how marketers are handling the flood of data and what they plan to do with that data, Infogroup Targeting Solutions and Yesmail Interactive sponsored a study that surveyed 700 attendees at the DMA2012 and Forrester Research eBusiness conferences.

They then shared their findings in a report and produced an infographic.

Among the findings:

  • 68% of marketers said they plan to increase data spending.
  • 56% said they plan to hire employees for data positions.
  • 45% said analyzing or applying data will be their biggest challenge.

And regarding the use of real-time data, 53% of businesses said they plan to make greater use of it, and 19% said they are starting to consider it.

Check out the infographic for more details:

See on www.marketingprofs.com



Categories: Data, News

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Gigaom

Technology news, trends and analysis covering mobile, big data, cloud, science, energy and media

Brand Leadership Blog

The leading forum worldwide for executives and researchers addressing the challenges of building and sustaining great brands

Digital Buzz Blog

INTELLIGENCE FOR BRAND MARKETERS

ciaobasta

Startups, entrepreneurs, ideas. Let's make it informal

Brian Solis

INTELLIGENCE FOR BRAND MARKETERS

Marketing

INTELLIGENCE FOR BRAND MARKETERS

ReadWrite

INTELLIGENCE FOR BRAND MARKETERS

Marketing Pilgrim - Internet News and Opinion

INTELLIGENCE FOR BRAND MARKETERS

advergirl

INTELLIGENCE FOR BRAND MARKETERS

Econsultancy

INTELLIGENCE FOR BRAND MARKETERS

www.ducttapemarketing.com/

Simple, effective and affordable small business marketing consulting

Get Elastic Ecommerce Blog

INTELLIGENCE FOR BRAND MARKETERS

Scobleizer

Partner, Transformation Group

%d bloggers like this: