What Digital Ad Sellers Make


For all the talk of machines, sellers of digital media take home a median compensation of $175,000, according to a SellerCrowd-Digiday survey.

For all the talk of the age of the machines, advertising is still a business driven by direct sales. Ask any publisher, and you’ll hear that its sales force is absolutely critical to its business success.

That’s why digital advertising sales people, despite all the talk of automation, still earn top dollar. A survey of more than 1,500 conducted by Digiday and SellerCrowd revealed that the median salary for a digital media sales person is $175,000. Those with one to three years under their belts make a median of $115,000. Those with seven to nine years make a median of $200,000.

It’s enough to make the lowly ad buyer toiling for peanuts at a media agency to not feel too guilty about those gift cards and custom jeans. It’s enough to make journalists wonder if they have closing skills.

The biggest bucks still come from portals, where sellers reported a median compensation of $200,000. Platforms and ad tech companies were next with $180,000. Those at rep firms have to scrape by at a median of $157,000.

See on www.digiday.com



Categories: Advertising

Tags:

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Gigaom

Technology news, trends and analysis covering mobile, big data, cloud, science, energy and media

The healthy rawr chic

You must be willing and determined to achieve a state of mind, body, and soul beyond what this world imagines could be possible. —Mayra Mejia BA MS

Brand Leadership Blog

The leading forum worldwide for executives and researchers addressing the challenges of building and sustaining great brands

INSIDEDIGITAL

Intelligence for Brand Marketers

Digital Buzz Blog

INTELLIGENCE FOR BRAND MARKETERS

ciaobasta

Startups, entrepreneurs, ideas. Let's make it informal

Brian Solis

INTELLIGENCE FOR BRAND MARKETERS

HubSpot Marketing Blog

INTELLIGENCE FOR BRAND MARKETERS

ReadWrite

INTELLIGENCE FOR BRAND MARKETERS

Marketing Pilgrim - Internet News and Opinion

INTELLIGENCE FOR BRAND MARKETERS

advergirl

INTELLIGENCE FOR BRAND MARKETERS

Posts from the Econsultancy blog

INTELLIGENCE FOR BRAND MARKETERS

Get Elastic Ecommerce Blog

INTELLIGENCE FOR BRAND MARKETERS

%d bloggers like this: