For all the talk of machines, sellers of digital media take home a median compensation of $175,000, according to a SellerCrowd-Digiday survey.
For all the talk of the age of the machines, advertising is still a business driven by direct sales. Ask any publisher, and you’ll hear that its sales force is absolutely critical to its business success.
That’s why digital advertising sales people, despite all the talk of automation, still earn top dollar. A survey of more than 1,500 conducted by Digiday and SellerCrowd revealed that the median salary for a digital media sales person is $175,000. Those with one to three years under their belts make a median of $115,000. Those with seven to nine years make a median of $200,000.
It’s enough to make the lowly ad buyer toiling for peanuts at a media agency to not feel too guilty about those gift cards and custom jeans. It’s enough to make journalists wonder if they have closing skills.
The biggest bucks still come from portals, where sellers reported a median compensation of $200,000. Platforms and ad tech companies were next with $180,000. Those at rep firms have to scrape by at a median of $157,000.
See on www.digiday.com