Microsoft unveils ViralSearch, a Twitter search tool for finding viral content


One of the many undying questions from web publishers, marketers, and regular web users is “what makes something go viral?” which, coincidentally, is also something Microsoft is working on.

Today the company revealed a new research project called ViralSearch that uses a search engine to identify the most popular content on Twitter. ViralSearch scans billions of pieces of information, including news, photos, and video, and assigns a virality rating to the most popular topics based on how the content was shared via Twitter.

The screenshots in the demo make ViralSearch look a lot like a ChartBeat dashboard. However, unlike ChartBeat, ViralSearch is scanning across an entire social network for its data rather than traffic interaction from a single site. Not only that, but the tool can also track contributions from single Twitter users to see what kind of effect they are having on overall sharing. (For instance, you could check out Robert Scoble’s feed to see the impact he has on making a story go viral.)

Read more at http://venturebeat.com/2013/03/05/microsoft-unveils-viralsearch-a-twitter-search-tool-for-finding-viral-content/#XIcihHKQ7i24SDWk.99

See on venturebeat.com



Categories: Social Media

Tags: ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Gigaom

Technology news, trends and analysis covering mobile, big data, cloud, science, energy and media

The healthy rawr chic

You must be willing and determined to achieve a state of mind, body, and soul beyond what this world imagines could be possible. —Mayra Mejia BA MS

Brand Leadership Blog

The leading forum worldwide for executives and researchers addressing the challenges of building and sustaining great brands

INSIDEDIGITAL

Intelligence for Brand Marketers

Digital Buzz Blog

INTELLIGENCE FOR BRAND MARKETERS

ciaobasta

Startups, entrepreneurs, ideas. Let's make it informal

Brian Solis

INTELLIGENCE FOR BRAND MARKETERS

HubSpot Marketing Blog

INTELLIGENCE FOR BRAND MARKETERS

ReadWrite

INTELLIGENCE FOR BRAND MARKETERS

Marketing Pilgrim - Internet News and Opinion

INTELLIGENCE FOR BRAND MARKETERS

advergirl

INTELLIGENCE FOR BRAND MARKETERS

Posts from the Econsultancy blog

INTELLIGENCE FOR BRAND MARKETERS

Get Elastic Ecommerce Blog

INTELLIGENCE FOR BRAND MARKETERS

%d bloggers like this: