Why retailers are pinning hopes on Pinterest


NEW YORK (Reuters) – After a tough day at work as a publicist in Minneapolis, Becca Bijoch would often indulge in a little retail therapy.

She usually headed out to the stores as she did not care much for online shopping.

That changed last year when the 26-year-old joined Pinterest, a photo-sharing website that allows users to “pin” images to online bulletin boards based on their interests and to follow others. Bijoch says she has found all sorts of things that she bought after seeing them on Pinterest, from great kitchen tools on CrateandBarrel.com to clothes at Asos.com.

“I’m probably spending more now. I’m on the couch at night, after having two glasses of wine,” Bijoch says, but she has no regrets. “I tell everyone that Pinterest has changed my life.”

Pinterest, which was the fastest standalone website to hit 10 million unique visitors a month, now has 25 million members, of whom many – like Bijoch – are young, female, well-educated and have disposable income.

See on www.reuters.com



Categories: Trends

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