Viewers Are Flocking to Streaming Video Content — And So Are Advertisers | Underwire | Wired.com


HOUSE OF CARDSWith its new array of online options for viewing media — not to mention the increasing amount of original content created for online audiences — the internet has become a disruptive influence on the traditional television business, plain and simple. Even the staid Nielsen ratings standards have finallyannounced plans to include online streaming audiences in their metrics starting this fall. Now after years of talk about “cord-cutting” and the collapse of TV as we know it, a new report is suggesting that the rapid growth of the online audiences will fundamentally change not only the way viewers approach video content, but the way that advertisers do.

The report, titled “Global Video Index: 2012 Year in Review,” was released by Ooyala, a California-based company that specializes in online video and online video analytics. It found that the amount of video watched on tablet devices and mobile phones in 2012 increased by 100 percent over the previous year, and also that advertisers are taking notice of the shift to online video viewership, with U.S. ad spending on streaming video content climbing 46 percent to reach $2.93 billion last year alone.

“People are now starting to realize that a significant percentage of the television audience — and therefore, the advertiser’s reach — is happening online,” Bismarck Lepe, co-founder and President of Products, Ooyala told Wired. “In the U.S., depending on the month, we’re already seeing between 10 and 15 percent of all video viewership, including television and DVDs, is happening on [internet]-connected devices. That’s a huge jump from roughly about 1 percent when we started the company back in 2007.”

From www.wired.com



Categories: Media, Television

Tags: ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Gigaom

Technology news, trends and analysis covering mobile, big data, cloud, science, energy and media

The healthy rawr chic

You must be willing and determined to achieve a state of mind, body, and soul beyond what this world imagines could be possible. —Mayra Mejia BA MS

Brand Leadership Blog

The leading forum worldwide for executives and researchers addressing the challenges of building and sustaining great brands

INSIDEDIGITAL

Intelligence for Brand Marketers

Digital Buzz Blog

INTELLIGENCE FOR BRAND MARKETERS

ciaobasta

Startups, entrepreneurs, ideas. Let's make it informal

Brian Solis

INTELLIGENCE FOR BRAND MARKETERS

HubSpot Marketing Blog

INTELLIGENCE FOR BRAND MARKETERS

ReadWrite

INTELLIGENCE FOR BRAND MARKETERS

Marketing Pilgrim - Internet News and Opinion

INTELLIGENCE FOR BRAND MARKETERS

advergirl

INTELLIGENCE FOR BRAND MARKETERS

Posts from the Econsultancy blog

INTELLIGENCE FOR BRAND MARKETERS

Get Elastic Ecommerce Blog

INTELLIGENCE FOR BRAND MARKETERS

%d bloggers like this: