When you talk to marketers, they often make Facebook sound like a necessary evil. Hardly anyone is thrilled with the format, the sudden changes in visibility or the ROI but the overwhelming majority still use Facebook to promote their business.
Ad Age and CITI conducted a survey of 701 marketers and media execs to find out what they thought about Facebook. They matched their January 2013 results to a survey from last June and found a rise in paid usage.
61% of those surveyed are now using Facebook advertising, that’s up from 55%. A slightly higher percentage said they plan to increase their Facebook ad budget either “modestly” or “significantly” in the coming year.
I’m not sure if that’s a vote of confidence, or an act of capitulation.
See on www.marketingpilgrim.com
Categories: Social Media