Real-time is a buzzword that’s been increasing in velocity around the marketing and journalism industries of late. It refers to the speed at which content hits the market. Back in the days of yore, when newspapers were the primary dispersers of current event news, journalists had the length of time between publications to prepare their reports. Moreover, it would have taken them half that time just to collect all of the details to fuel each story. Today, though, everyone – not just journalists – is capable of accessing the latest and greatest (and not so great) available information about everything under the sun via, dun dun dunnnn, the Internet. It’s amazing, it really is, that a society’s core functionality can change so much in so little time all because of one small (ok, big) invention. Anyway, here we are. There’s no going back. The Internet is here to stay. And therefore, so is real-time.
The Reality of Real Time
The Internet has become the fount of information as we know it: updated to the second, on-demand, socially relayed, 140-characters, and largely cat-related. Newspapers have struggled to make profits competing in this environment, while amateur lip-synchers have been receiving more than their fair share of traffic via YouTube. In fact, the Internet itself has become a source of news, turning out viral sensations like the Harlem Shake and becoming a venue for pranks of all kinds from Rickrolling to more serious stuff like last week’s Twitter account hacks.
Read more at http://www.business2community.com/content-marketing/real-time-content-marketing-and-what-smbs-can-learn-from-oreo-0423167#JG9mtjuzP4om8ZkA.99
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