How Home Depot Became a Pinterest Powerhouse [Case Study]


One might not at first think that power tools and lumber have a place on the Internet’s current social media darling, Pinterest, but this visual platform is being dominated by none other than Home Depot. Currently, Home Depot has over 12,000 profile followers on Pinterest, and their individual boards all have over 8,500 followers. If Pinterest’s high revenue-per-click rates and the assertion that Pinterest users are heavily motivated to buy are to be believed, Home Depot has build quite the lucrative following on this social networking – and it’s a following that is growing daily.

Understanding What Users Want

While DIY home renovators might go to Home Depot for pipes and wood, the company understands that this kind of item isn’t likely to resonate with Pinterest users.  Based on their Q2 2012 reports, about 2% of their total sales come from their online channels, which doesn’t sound like much until you remember that total sales for the company were $20.57 billion that quarter. People aren’t likely to buy certain items online because they want to see them in person, but Home Depot sells lots of items that people are willing to purchase sight unseen, and these are the items the company highlights on Pinterest.

See on www.blogworld.com



Categories: Social Media

Tags:

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Gigaom

Technology news, trends and analysis covering mobile, big data, cloud, science, energy and media

Brand Leadership Blog

The leading forum worldwide for executives and researchers addressing the challenges of building and sustaining great brands

Digital Buzz Blog

INTELLIGENCE FOR BRAND MARKETERS

ciaobasta

Startups, entrepreneurs, ideas. Let's make it informal

Brian Solis

INTELLIGENCE FOR BRAND MARKETERS

Marketing

INTELLIGENCE FOR BRAND MARKETERS

ReadWrite

INTELLIGENCE FOR BRAND MARKETERS

Marketing Pilgrim - Internet News and Opinion

INTELLIGENCE FOR BRAND MARKETERS

advergirl

INTELLIGENCE FOR BRAND MARKETERS

Econsultancy

INTELLIGENCE FOR BRAND MARKETERS

www.ducttapemarketing.com/

Simple, effective and affordable small business marketing consulting

Get Elastic Ecommerce Blog

INTELLIGENCE FOR BRAND MARKETERS

Scobleizer

Partner, Transformation Group

%d bloggers like this: