“Facebook is testing out a new kind of ad targeting that uses third-party shopper data from acxiom, epsilon and datalogix”.
Use a loyalty card for discounts at the drug store? The ads you see on Facebook could start looking familiar.
Facebook is testing out a new kind of ad targeting that will let brands market to users based on what they’ve bought in stores, according to execs briefed on their plans.
Facebook is partnering with data giants including Epsilon, Acxiom and Datalogix to allow brands to match data gathered through shopper loyalty program to individual Facebook profiles, much like it’s done previously with marketers’ customer data from their CRM databases. Datalogix, a company with a rich trove of loyalty-program data, gained notice last fall after Facebook partnered with the firm to decipher whether users exposed to ads on the social network ended up buying any of those products in stores.
See on adage.com
Categories: Social Media