“Measure your reach.”
Social network advertising is like no other digital channel that we’ve ever seen before.
Each social network is a platform on its own with a completely unique, non-standard ad experience.
Standard ad banners are nowhere to be seen; instead, each platform has embraced integrated advertising with ad units based on how consumers experience each platform.
For example, the action of tweeting results in a promoted tweet paid media unit. Likewise, the action of liking results in fan ads or sponsored stories on Facebook.
See on www.businessinsider.com