This New Tool Lets You See How Effective All Your Social Advertising Actually Is


“Measure your reach.”

Social network advertising is like no other digital channel that we’ve ever seen before.

Each social network is a platform on its own with a completely unique, non-standard ad experience.

Standard ad banners are nowhere to be seen; instead, each platform has embraced integrated advertising with ad units based on how consumers experience each platform.

For example, the action of tweeting results in a promoted tweet paid media unit. Likewise, the action of liking results in fan ads or sponsored stories on Facebook.

Read more: http://talk.adaptly.com/post/13872218557/introducing-adaptly-momentum-combining-paid-earned#ixzz2Ln1lDSon

See on www.businessinsider.com



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