Digital Advertising is an Acronym Jungle. Clarifying RTB, SSPs etc.


Welcome to the Acronym Jungle of Digital Advertising. In the so called digital advertising ecosystem, almost every day, they come up with new acronyms such as RTB SSPs etc. It is an acronym jungle.

This presentation is made in order to understand better what is RTB and what are the dynamics of selling (and buying) digital advertising in 2013, from a publisher perspective.

<div style=”margin-bottom:5px”> <strong> <a href=”http://www.slideshare.net/RGuggio/ciaobasta-mad-about-advertisingrtb-and-digital-ad-ecosystem-from-the-publishers-side&#8221; title=”RTB and Digital Ad Ecosystem from the publishers side. Ciaobasta, mad about advertising.” target=”_blank”>RTB and Digital Ad Ecosystem from the publishers side. Ciaobasta, mad about advertising.</a> </strong> from <strong><a href=”http://www.slideshare.net/RGuggio&#8221; target=”_blank”>Riccardo Guggiola</a></strong> </div>

See on ciaobasta.com



Categories: RTB

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