BOOM! Traditional TV Advertising is being disrupted right in front of our eyes. Gone are the Mad Men days of TV advertising – martini lunches, no real measurement, and scant ROI models. Enter the SocialTV.
SocialTV is leveraging mobile, cloud, and social technologies and is quickly reinventing how companies are advertising on TV or lack thereof. The new trend in advertising is to go direct to the consumers and cutting the middleman out – broadcast networks.
Coca-Cola and Proctor & Gamble are the leading bell weather and market indicators in the advertising business. So when I saw a Coke press release with a SF based startup thismoment.com – a company that I’m following – the news caught my attention big time. Coke announced the Coca-Cola TV Project with entertainment including Paul McCartneyengaging directly to users with social media infrastructure and big data. Similarly, Procter & Gamble recently launched their Olympics campaign“Thank You Mom” in time for Mother’s Day and it creatively profiles Olympic hopefuls from childhood to the medal podium at the Olympics.
See on www.forbes.com