Retailers around the U.S. are adopting mobile strategies – and CPG brands would be remiss to ignore this growing trend. The importance of mobile is becoming increasingly prominent, with no signs of slowing down. In fact, all signs point to the exact opposite.
Think about the beginning of your day. Does a warm cup of coffee from your nearest Starbucks come to mind? Starbucks recently partnered with Square, a successful mobile payment device. By this fall, all Starbucks stores in the US will process credit and debit transactions through this mobile device. And in the future – Starbucks customers will be able to charge their vanilla lattes simply by saying their names.
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