10 Actionable Trends For Mobile Marketers In 2013


Research firm Forrester outlines what mobile marketers need to know in 2013 to thrive.

It is almost silly to think that in 2013, many enterprises are still struggling with mobile strategies. The fact of the matter is that enterprises can sometimes be just as big, slow and bureaucratic as the Federal government. That can also be true for the enterprise marketing departments that are, ostensibly, supposed to be ahead of the curve of the rest of the organization.

Research firm Forrester has identified the top 10 trends that enterprise marketers need to know in 2013, and the actionable responses they should take to prepare a multi-year mobile strategy to push their companies into the future. The key takeaway? It’s time to invest resources in mobile – including time, money and people.

Among its points Forrester says that “the role of mobile marketing manager will emerge.” We are beginning see these types of roles crop up in companies across the world. Whether it is the “VP of Mobile” or the mobile-only IT guy, enterprises are starting to fraction certain parts of the workforce to specifically deal with mobile issues. Cost conscious enterprises may not like to see their workforces become even more fragmented and specialized, but the fact of the matter is that mobile is like a weevil, ingraining itself into the infrastructure of enterprise protocols. Ignore it at your peril.

See on readwrite.com



Categories: Mobile, Trends

Tags: ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Gigaom

Technology news, trends and analysis covering mobile, big data, cloud, science, energy and media

The healthy rawr chic

You must be willing and determined to achieve a state of mind, body, and soul beyond what this world imagines could be possible. —Mayra Mejia BA MS

Brand Leadership Blog

The leading forum worldwide for executives and researchers addressing the challenges of building and sustaining great brands

INSIDEDIGITAL

Intelligence for Brand Marketers

Digital Buzz Blog

INTELLIGENCE FOR BRAND MARKETERS

ciaobasta

Startups, entrepreneurs, ideas. Let's make it informal

Brian Solis

INTELLIGENCE FOR BRAND MARKETERS

HubSpot Marketing Blog

INTELLIGENCE FOR BRAND MARKETERS

ReadWrite

INTELLIGENCE FOR BRAND MARKETERS

Marketing Pilgrim - Internet News and Opinion

INTELLIGENCE FOR BRAND MARKETERS

advergirl

INTELLIGENCE FOR BRAND MARKETERS

Posts from the Econsultancy blog

INTELLIGENCE FOR BRAND MARKETERS

Get Elastic Ecommerce Blog

INTELLIGENCE FOR BRAND MARKETERS

%d bloggers like this: