comScore just released its Digital Future In Focus report for 2013, offering a broad swath of data in areas like social networking, search and mobile.
But the most interesting finding, at least to me, involved display advertising — that 5.3 trillion impressions were served in the United States, but three in 10 are never actually rendered in-view.
That’s consistent with what comScore said in last year’s report when it found that 31 percent of ad impressions are never seen by consumers. Even though this is ongoing issue, the report says we should “look for advertisers to demand more accountability and publishers to reconfigure their site design and ad inventory to improve performance in the coming year.”
See on techcrunch.com