One of the easiest yet most often overlooked marketing tactics is the call to action. I recently gave you ideas on how to include calls to action in your content marketing, but where should you send people and what do you?
Landing pages: Where visitors like to land
A landing page is a page on your site dedicated to delivering on promises made by the offers in your content. The goal is to get a consumer of your content to take another step toward becoming a customer.
Your home page is not a good landing page. Instead, you want to send your prospects to a page where they are asked to do something specific and logical.
Categories: Content Marketing