Real-Time Marketing is Upon Us—Here’s How Advertising Needs To Adapt


As consumers’ comfort levels with smartphones and mobile shopping continue to increase, marketers are seeing the customer profile coming into focus, offering clear insight into the individuals brands are trying to reach.

Given that there is now an understanding of audiences in near real time, why are marketers struggling to act on this valuable trove of data? What are the barriers to obtaining and leveraging this information from both the client side and the agency side?

See on www.fastcocreate.com



Categories: Display, RTB

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