What Yahoo/Google Contextual Ad Deal May Mean For Right Media


Is this the beginning of the end for Yahoo’s Right Media Exchange?

According to All Things D’s Peter Kafka and confirmed by a Yahoo blog post, Google’s AdSense ad network will be among the monetization solutions embedded within Yahoo’s owned and operated properties.

The global deal covers inventory on Yahoo’s owned and co-owned properties (think Yahoo News and Finance), and for the time being, it’s strictly contextual. There is no audience buying capability or monetization through the DoubleClick Ad Exchange, since Yahoo doesn’t have AdEx enabled on its side.

See on www.adexchanger.com



Categories: Ad Exchanges

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